Montérégie Est
MEPEC
MEPEC is a non-profit organization whose mission is to serve the English-speaking community of the Montérégie-Est. We are a referral centre, we connect, collaborate, and facilitate the communication between the target population and English service providers. The English-speaking (ES) population of Montérégie East is our principal target population. Approx. 82% are Seniors and 18% are young adults. Considering we have a large proportion of Seniors, we aim to adapt our communications to their needs.
What we learned:
· Social media should be integrated in the event planning, the coordinators must plan this in advance while planning the activity.
· The content must be tailored to the platform and the audience. Also, real content gets more engagement than generic posters. We should use more reels, live content and human faces.
· Have more interaction on social media, answer people and encourage participation, ask questions to our followers
· Set our social media in the content pillars of 15-20% educate/inform, 70-80% about us, culture and values, 5-10% sales and promotion.
· Start a content calendar with smart goals and consider content segmentation by platform and by target population.
“Thanks to the partnership between CDAH and MEPEC, we spoke about how to improve our social media platforms. We discussed how we can use social media more efficiently to promote our services.
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SOCIAL MEDIA STRATEGY MENTORSHIP
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Aline Patcheva- Mentor (Social Media Strategy)
Vanessa Rigaux - CDAH Tech Support (Digital Marketing)
Alexandra Blasetti, Office Manager MEPEC
Kareen Massé, Community Development Project Manager MEPEC
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Aline guided the MEPEC team in a discussion series. The mentorship focused on developing a tailored digital content strategy. She provided the participants with the necessary tools to implement their strategy independently. Her coaching includes brainstorming unique multimedia content, planning an editorial calendar, and leveraging a website, newsletters, and social media to attract and keep both internal and external audiences engaged.
